Frequently Asked Questions

Smashleads is a professional lead generation platform built specifically for performance marketing agencies. It provides a complete operating system for creating high-converting funnels, managing leads, and delivering transparent ROI to your clients.

With Smashleads, agencies can deploy market-validated funnels using a visual drag-and-drop builder with 34 specialized block types, track every conversion with deep integrations for Google Tag Manager, Meta Pixel, and Hyros, and provide clients with a fully branded whitelabel portal to view their leads and campaign performance.

Whether you manage 10 or 100 clients, Smashleads scales with your agency by organizing assets into client folders, supporting custom domains, and offering role-based team collaboration.

The Smashleads funnel builder is a visual drag-and-drop editor that lets you create multi-step lead generation funnels without writing any code. You start by choosing from 34 specialized block types — including text, images, forms, multiple choice questions, appointment schedulers, and more — and arrange them on a live canvas.

Each block can be customized through a configuration panel where you adjust content, design properties (colors, spacing, borders, shadows), and behavior settings. The builder supports both desktop and mobile editing modes, so you can fine-tune the experience for every screen size.

For advanced funnels, the visual flow editor lets you create conditional branching paths based on user answers, scores, or custom variables. This means you can route leads to different pages depending on their responses, creating personalized experiences that convert significantly better than linear forms.

All changes auto-save in real time, and you can publish new versions without affecting previously published funnels.

The whitelabel client portal is a dedicated, branded login area where your agency’s clients can view their leads and campaign performance — without ever seeing the Smashleads brand. Available on the Agency plan, it transforms your agency into a software provider.

You configure the portal with your agency’s logo, brand colors, and custom domain (e.g., portal.youragency.com). Each client gets their own login credentials and can only see the leads and statistics for funnels assigned to them.

From the client’s perspective, they’re logging into your proprietary platform. They see real-time lead data, conversion metrics, and can export leads to CSV — all within a professional interface that matches your agency branding. This creates stickiness: clients rely on your portal for daily lead management, making your agency an indispensable part of their workflow and increasing long-term retention.

Smashleads makes it easy to export your lead data. From any funnel’s lead management view, you can download all captured leads as a CSV or XLS file with a single click. The export includes all form fields, submission timestamps, and any tracked variables.

For real-time lead distribution, you can set up webhook integrations with Zapier or Make.com to automatically push new leads to your CRM, email marketing platform, Google Sheets, or any other tool in your workflow. This ensures leads reach the right person instantly — no manual downloads needed.

Agency plan users also benefit from branded email notifications that alert clients the moment a new lead is captured, providing instant gratification alongside the full portal experience.

Smashleads uses a subscription-based pricing model designed to scale with your agency. Each plan includes a monthly lead allowance, and you can monitor your usage in real time from the billing dashboard.

The core plans give you access to the funnel builder, analytics, and standard integrations. As you grow, you can upgrade to unlock features like higher lead limits, additional team seats, and priority support.

The Agency plan is our premium tier, designed for established agencies managing multiple clients. It includes unlimited customer folders, the full whitelabel client portal with custom domains and branding, advanced variable-to-event mapping for deep tracking integrations, and team collaboration with role-based permissions.

All plans include self-service management — you can upgrade, downgrade, or cancel at any time. Billing is handled through Stripe, and you can view all historical invoices and update your payment method directly from the settings.

Smashleads provides three levels of tracking to give agencies complete visibility into funnel performance.

Built-in analytics track impressions, leads, and conversion rates for every funnel. You get step-by-step drop-off analysis showing exactly where users exit, plus time-series graphs with daily, weekly, and monthly views.

Native tracking pixels let you add Google Tag Manager, Meta Pixel, and Hyros tracking codes directly in your funnel settings. These fire automatically on page views and lead submissions, ensuring accurate attribution without manual script injection.

Variable-to-event mapping is where Smashleads truly differentiates. You can map any funnel variable — such as selected budget range, industry, or service interest — directly to GTM dataLayer events and Hyros conversion events. This means your media buyers can optimize Facebook and Google campaigns based on lead quality signals, not just conversion volume. For example, you can tell Meta’s algorithm to find more leads who selected “$10k+ monthly budget” rather than just more form fills.

Yes. Smashleads supports custom domains for both published funnels and the whitelabel client portal. You can serve funnels from your own domain (e.g., funnel.yourbrand.com) or your client’s domain, giving each campaign a professional, branded URL.

Custom domains include automatic SSL certificate provisioning — no manual configuration required. Simply add your domain in the workspace settings, update your DNS records, and Smashleads handles the rest.

For Agency plan users, the client portal also supports custom domains (e.g., portal.youragency.com), creating a fully branded experience from funnel to lead management dashboard.

Smashleads includes 34 specialized block types organized into categories to cover every lead generation scenario:

Structural blocks — Header, Footer, and Layout containers (Flex and Grid) let you build complex page structures with responsive column arrangements.

Content blocks — Text (with rich text editing), Image, Video, Logo Bar, Reviews, Testimonial, Slider, Graphic, FAQ, and Divider blocks for presenting your offer compellingly.

Interactive blocks — Multiple Choice, Choice (single select), Form (with 6 field types and validation), Dropdown, Date picker, Upload, and Appointment scheduler for capturing detailed lead information.

Social proof blocks — Kununu, Trustpilot, and Proven Expert integrations display real ratings and reviews to build credibility.

Advanced blocks — Quiz blocks with scoring, Countdown timers for urgency, Loader animations, Webinar registration, Payment collection, and a custom HTML block for embedding third-party widgets.

Each block supports design customization including colors, spacing, borders, shadows, and multiple visual variants. Blocks work together with the branching logic engine to create personalized, multi-step funnel experiences.

Smashleads is built API-first with a fully documented REST API that powers every feature in the platform. The same API that drives the dashboard and builder is available for programmatic access.

The API uses OpenAPI specification with Zod-validated request and response schemas, ensuring type safety and clear documentation. You can manage funnels, retrieve leads, access analytics data, and trigger publish operations programmatically.

For most agency workflows, the webhook integrations with Zapier and Make.com provide the simplest path to automation. The direct API is ideal for agencies building custom reporting dashboards, internal tools, or deeper integrations with proprietary systems.

Smashleads integrates with the marketing tools agencies rely on every day. Our native tracking integrations include Google Tag Manager (GTM), Meta Pixel (Facebook), and Hyros for advanced attribution — all configurable directly within the funnel settings without touching code.

For workflow automation, Smashleads supports webhook triggers that connect seamlessly with Zapier and Make.com (formerly Integromat). This means you can push new leads into your CRM, trigger email sequences, send Slack notifications, or update Google Sheets automatically the moment a lead is captured.

What sets Smashleads apart is variable-to-event mapping: you can map funnel variables like lead value, budget range, or industry directly to tracking events. This allows media buyers to optimize ad campaigns based on actual lead quality rather than just volume — giving your agency a competitive edge in ad auctions.